• Rinsed at the Royal Easter Show

    The Sydney Royal Easter Show attracts more than 860,000 people annually. Tasked with engaging families, we decided to build a life-sized castle direct from the Skylanders world.

    We offered free gameplay, Polaroid pictures with the giant Tree Rex and free Dark Spyro giveaways via social media check-ins.

    Visitors could also purchase Skylanders merchandise at the retail store.

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