• Rinsed at E3 – Clever marketing starts early says Warner Bros

    E3As part of his series of exclusive reports from E3, Rinsed MD Simon caught up with Nick Wong, marketing manager at Warner Interactive, to ask him about the brand’s investment in the narrative of game play. He suggested that a strong narrative drives deeper engagement in game play and gets gamers invested not only in the characters but also in the journey.

    Check out the full B&T article here.