Rinsed expands social media team with senior digital hire
Some very exciting news here at Rinsed; today we’re announcing a new senior hire to our recently established social media team, Rinsed Insights. We have recruited social and integrated marketing specialist, Dave Goodfellow, who will join in January 2014 as Social Media Strategist.
Dave comes to Rinsed after three years working in Bite Global’s Sydney office, where he held the title of Manager, Integrated & Social. Prior to this he spent several years working at global PR agency, Fleishman-Hillard.
He brings a breadth of technology marketing experience to Rinsed, having worked for some of the world’s most innovative and disruptive brands, including Adobe, HTC, Earth Hour, AT&T, Skype, Plantronics, Acer, Western Digital, Avaya, Dyson, Brother, Jawbone, and Philips. He is also currently completing a Ph.D. in Social and Digital Communications.
In his new role, he will be responsible for delivering integrated social media campaigns across Rinsed Insight’s existing client base, which includes leading online movie company, Quickflix, as well as bed manufacturer, Sealy. He will also use his extensive content marketing, social media management and analytics experience to develop new services for the agency, including social media listening and insights propositions that address client and market activities.
Joanne Liddell, Rinsed Group Managing Director, says: “Dave occupies the relatively niche role of social media specialist with a solid PR background. This hybrid skill set is extremely sought after, and is one our clients are increasingly demanding. Dave brings some seriously smart skills in consumer insight development with him, as well as some great experience in tech and gaming, Rinsed’s core area of expertise.” “We will also be able to tap into Dave’s skills to deliver innovative social engagements at events for our longstanding client relationships such as Xbox and Activision.”
Dave says: “I’m extremely excited about my role. Rinsed Insights already has fantastic clients in place, and it’s still in its growth phase. That means there is the opportunity to help develop new services that we can offer our clients, as well as take a proactive role when it comes to new business. I’m looking forward to working with the team and ensuring Rinsed Insights continues to deliver innovative and powerful social media campaigns.”
Looking forward to having you on board, Dave!