• How do you manage a crisis online?

    featured image How do you manage a crisis online?
    One of the most common concerns I hear from companies when talking about social media goes something like this: “I really like the idea of communicating with my customers directly, but it’s too risky…what if they start saying bad things about my company.” And they’ve...
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  • Rinsed at the Royal Easter Show

    featured image Rinsed at the Royal Easter Show
    The Sydney Royal Easter Show attracts more than 860,000 people annually. Tasked with engaging families, we decided to build a life-sized castle direct from the Skylanders world. We offered free gameplay, Polaroid pictures with the giant Tree Rex and free Dark Spyro giveaways via social media check-ins....
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  • The experiential explosion

    featured image The experiential explosion
    Rinsed MD, Simon, was recently featured in marketing mag, B&T, talking about the ‘experiential explosion’. The article covered a number of important issues, with Simon talking about the crucial importance of brand honesty.   “It’s also about being honest and going with the flow, rather...
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