• Posts tagged with " B&T"


  • The 3 digital trends to watch in 2014

    featured image The 3 digital trends to watch in 2014
    Image Credit: (MHK) In 2014, we are set to see an unprecedented amount of change in marketing practices and new technologies that will force brands and agencies to think differently about the content, consumers and context of their campaigns. 2013 brought lots of major advancements...
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  • Experiential: what is the ultimate ROI?

    featured image Experiential: what is the ultimate ROI?
    The below article was featured in B&T on 30th August 2013. I like a healthy debate. That’s fortunate because in every marketing discipline, there exists a lively hotbed of opinions and views into how to best measure a campaign, and more importantly, how to effectively...
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  • Rinsed at E3 – the Mecca for gaming brands

    featured image Rinsed at E3 – the Mecca for gaming brands
    Check out Rinsed MD, Simon Micarone’s second exclusive report for marketing magazine B&T on the gaming super-show, E3. Today he’s looking at the some of the standout brand activations on the show floor, from 3D visual experiences to real life zombies! See the video here.
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  • Rinsed at E3 – exclusive report

    featured image Rinsed at E3 – exclusive report
    Marketing mag B&T has teamed up with Rinsed to provide exclusive news, analysis and video from the biggest gaming show on earth, E3 2013.  Simon Micarone, founder and MD of Rinsed, is on the ground in LA at the event and will be reporting back the big stories,...
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