http://mirziamov.ru/zaym-bez-otkaza A lot has happened in the 24 hours before opening day. We’ve seen keynotes from Xbox, EA, Ubisoft and Playstation, as well as Bethesda who ran their first ever showcase the night before. Every year, there are common themes that pop out...
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Posts tagged with " E3"
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Dave Goodfellow
- June 16, 2015 in experiential, News
#E3 2015: Thoughts on Day Zero
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Delivering real brand engagement @ E3 Expo
This article was first published on B&T here. One of the challenges in any live event experience is engagement. More specifically, it’s about engagement beyond the perimeter of a live experience. So, with this in mind, a key area of interest for me at E3...
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Simon
- June 12, 2014 in Digital, experiential, News, Uncategorized
Creating a more meaningful gaming experience – From E3 2014
This post was first published on B&T here. After a busy day of keynotes at E3, the world knows what’s in stall over the next 12 months for the video game world. Unlike last year, there really wasn’t a killer blow, but there were certainly...
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Simon
- June 10, 2014 in Rinsed at work
A preview from E3 2014
Simon Micarone, founder and MD of Rinsed, is on the ground in LA at video gaming mega-conference, E3, and will be reporting back the big stories happening this week, including exciting new opportunities for content marketers, brand managers and media owners. Here’s his first post. This...
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Simon
- June 25, 2013 in Opinion
Ubisoft Goes Big in Entertainment Franchises
Unlike Twentieth Century Fox, Warner Brothers or Miramax, Ubisoft is not a name synonymous with motion pictures, but after speaking with Mike Kolodzinski, Marketing Director for Ubisoft Australia, that’s exactly where the brand is heading. “We are not just a gaming company, rather an entertainment...
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Admin
- June 19, 2013 in In the media, Opinion
Rinsed at E3 – the top 5 best-in-class
It’s fair to say E3 delivered on all it promised. There’s some great new enabling technology coming with PS4 and Xbox One, and the game release schedule across all publishers looks strong. The best way to wrap up the event is with Simon’s 2013 best-in-class –...
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Admin
- June 18, 2013 in In the media
Rinsed at E3 – Clever marketing starts early says Warner Bros
As part of his series of exclusive reports from E3, Rinsed MD Simon caught up with Nick Wong, marketing manager at Warner Interactive, to ask him about the brand’s investment in the narrative of game play. He suggested that a strong narrative drives deeper engagement in game...
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Admin
- June 17, 2013 in In the media
Rinsed at E3 – The Acti Game Plan
Phillip Earl, Activison’s Regional VP for Asia Pacific, presides over some of the biggest gaming franchises in the world, with production budgets that rival the movies. So catching up with him at E3 was something of a coup for Rinsed MD, Simon. Check out...
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Admin
- June 14, 2013 in In the media
Rinsed at E3 – could Xbox be the One for brands?
As part of his exclusive reporting from gaming expo, E3, Rinsed MD, Simon Micarone, spoke with the head of marketing for Xbox Australia. It’s clear that Xbox One is not a ‘today device’ and probably hasn’t got the kudos it deserves at E3. Check out...
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Admin
- June 13, 2013 in In the media, Opinion, Rinsed at work
Rinsed at E3 – the Mecca for gaming brands
Check out Rinsed MD, Simon Micarone’s second exclusive report for marketing magazine B&T on the gaming super-show, E3. Today he’s looking at the some of the standout brand activations on the show floor, from 3D visual experiences to real life zombies! See the video here.
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#E3 and the attention economy
At opening day of E3 2015 there are thousands of excited people, lots on show and a palpable hunger from...
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#E3 2015: Thoughts on Day Zero
http://mirziamov.ru/zaym-bez-otkaza A lot has happened in the 24 hours before opening day....
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Simon on the sofa with Switzer
Rinsed MD, Simon, has been busy promoting Social Media Week Sydney, a five-day conference bringing together...
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Rinsed people: Larissa
Yep, it’s that time again – your chance to get to know the people behind Rinsed in a bit more...
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